Designing websites involves various skilful disciplines from type to layout and colour. Colour is especially vital because it provides the first impression to the user. the right colours can create a nice experience for the user, whilst the wrong colours can have an adverse affect.
To create a good site, the website designer needs to know how colours affect people. people subconsciously react to colours & associate them with different emotions & feelings.
Colours do not only bring up emotions and feelings that could influence how a website is received but they can also be cleverly utilised to point users in the direction of certain sections of your site.
Every single colour that you can think of can be used on the web these days, which means that choosing the correct colours can be a mammoth task. here is a quick summary of how some colours evoke certain reactions.
Yellow could be linked with danger, hope, friendliness and finances. used sparingly, it can be used to draw attention to sections of a webpage.
Green is a great colour to use to make a calm & relaxed website, it’s linked to mother earth, jealousy, money and the organic.
Blue is linked to corporate, strength, water and harmony and the paler end of the blue spectrum might be used in designing for the internet to create a cool effect.
Black can be linked to death, mourning, power and style. many metal bands use black as their predominant colour due to its links with death and evil.
Yellow summons visions of summer, joy and optimism. it is a colour that can be overwhelming and if used in conjunction with black, it creates a feeling of warning.
Like yellow, red is a colour that is linked with love, sex and energy. it can be overpowering if over used, although its admirable to attract attention.
Orange is a colour that is linked with vibrancy, heat, fire and energy. A healing colour, it could be used in web design to demonstrate openness.
Purple isn’t a really popular colour in web design, because it’s seen as quite girly and gives the impression of arrogance, finances, luxury and indulgence.
The colour orange is really youthful although also warm, stimulating and friendly. used in web sites, it is also welcoming.
Grey is a popular colour for backgrounds for web sites. just like black, it’s competent for highlighting images and it creates competent contrast between colours.
Knowing about what colours symbolise & the subconscious power of them can be a great benefit when designing sites. by being aware of the target audience, web designers can thoughtfully choose colours which connect to the end user thus making the site appealing and attractive. E-commerce scenes could be improved by guiding the user to the purchase button by drawing attention and creating contrast.
