Tag Archives: management

Top executives in corporate communications giants such as Sun Microsystems, Boeing Commercial Airplanes, General Motors and Hewlett-Packard have ventured into the arena of blogging. What are the causes promised the leaders of the time takes the form of their hectic programs to join in the conversations in the blogosphere? Simple, is the desire to create a new atmosphere of openness to encourage the employees, shareholders, customers, potential customers and the public in the process of not only increasing business but, more importantly, what the company a human voice. Bosses – Why Blog? ”What began as an experiment is an important means of communication for GM. He gave me personally much closer to you to the public.” These are the words of General Motors Vice Chairman Bob Lutz. The blogosphere, the press and most of GM’s components are on his blog that will be voted more than 5,000 visits and 13,000 page views per day. In short, a blog is an online journal and made very public. It is an effective means of top management be used to directly with its market segment, business partners, shareholders and employees. Blogs serve as channels for the administration to these people that the statements and actions and opinions of management takes in the best interest of all stakeholders to explain. Through a blog, the CEO or other senior executives the opportunity to talk with their target audience on a regular basis. The executive is in a unique position to set the agenda, guide the discussion and presentation of the views and opinions. In a way, seem to be the top managers, the logical people will blog for the company. No one can represent a company and a product or service better brand of top managers, especially the CEO. I speak in a good position to on certain topics. Blogging can to cope with a fast and effective means to conduct a two-way communication with the public company. Management and customers, colleagues or industry to the public all have the opportunity to answer or comment box or in their own personal blog. Management wants to see how the public opinion of the company, allowing them to improve their products or services. Listen to involve themselves and the community of bloggers with can be a very effective means to discover what your audience will think your company. Top management can the feedback, good and bad, to their advantage. These comments will be used to improve products or services and systems. Instant open communication achieved through blogging and it allows a company to acquire a leading position in their field. Executive Corporate Blogs also offer a fast and direct management of the research on customer satisfaction, the perception of the company, commented on the policy and agenda. negative comments will not be filtered. Management evaluates these inputs and reacts accordingly. GM Vice Chairman Bob Lutz said that it is extremely important to back with comments good or bad credibility suffer otherwise. In the blogosphere, is among the most credibility. Once it is gone, the blog is useless. Filtering removes the unpleasant comments being a real conversation. It eliminates the risk of a false perception of your product or service that is right. Overall, the top management executives use blogs to help generate sales, resulting in business. Blogs help to develop a human voice customers, potential customers, shareholders can affect industry colleagues, employees and the public. A vote to give human society is significant as people make basic operations, as do the reports of price and performance. Blogging a two-way communication fosters about what is important for companies and local authorities – a dialogue that usually does not build a working relationship. Effective Executive Blog It takes a combination of passion, personality, experience in their field, the wit and wisdom, writing skills to make an executive blog worth reading. A blog is not only a summary of news of the company. Avoid For a blog to be effective, that the messages to be read as a press release. The blog is more informal and therefore easier to bring readers into the conversation. Executive bloggers are invited to get staff, taking into account that a certain level of decency is necessary. Blogs are ideal for executives, as a focus on a subject that I is an expert. A blog allows the executive to address effectively the concerns of businesses and detailed questions on the industry or company. For an executive blog to be successful, any time the conviction should be based, and the voice of the executive, not the PR or legal department. This can be very difficult as a Blogger manager has the responsibility to watch what he says, disclosure rules to the Securities. The blog is a better executive and written by Executive. It is hard to be transparent when another blogger is posting comments on trends in the industry or company that has nothing to do. A blog, short but concise and effective use of the regular voices rather long and boring white papers. In fact, some of the blogs in circulation those who have only one or two sentences with a direct link readers to related articles. A good blogger Executive concentrates on only two or three key points. And ‘then scanned and verified by an employee-blog-savvy. It should also organize the content of his blog. Organize business and industry will address issues over time is recommended to build cohesion. Categorize the items with the relevant keywords can result in higher rankings in search engines. New products are regularly booked at least 2-3 times per week. There is nothing worse than to visit a blog that has not been updated. Some managers hire the services of PR firms to develop strategies and blogs to help sometimes, the technical side of blogging. Others have to manage in-house communications staff for logistics. Some leaders to write articles on their Blackberry and email. More importantly, executives say they write their own blog, with little or no change from the Department of Public Relations and Communications. Finally, in order to gain credibility in the blogosphere, a blogger Executive should also comments, favorable or not with a grain of salt. It also means the possession of up to bad news about the company. As Seth Godin, marketing guru and bestselling author points out a blog works best when the execution based on candor, urgency, timeliness, simplicity, utility and controversy, By visiting the flood of readers of the blog, expect that to increase the highest leaders of the blogging-to-business.