Being an Internet repository chaotic and with a wide range of information, we need to talk about: Find ability, a term defined as the ability to have a site, resource, subject to be found or retrieved by users for information systems.
In the quest to find an equivalent in Spanish for this term I have seen words such as: find, recoverability, and others such as these forgettable. Visuals India used as a synonym for Find ability and divided into two parts: such as the ability of a site to be found from a search engine visibility and the ability to show the site to be usable, offering information that could be found and Etc…
Particularly I do not like the term because it means ubiquity or presence everywhere, and in fact there is talk of a single location that is uniquely recognizable. But it does rescue this double Find ability composition of the term which refers both to the state’s outdoor site in its relationship with other sites and information systems, for example, in its ranking in search engines, and on the other side to the situation inside that has to do with the resource situation of the site: the usability of it, the structures, information architecture, and so on. Is to go one step further, it is not just web design a site and its resources emphasizing that it is usable but it is found.
What can we do to increase a site Find ability?
Quality content
The most important thing we need to appear at the top of a ranking of Google search is that the information we provide on our site is useful, usable, accessible and which is written in a clear and precise.
The securities must meet the same slogan, clarity and significance, are very well appreciated by the search engine and therefore should include the keywords you have to do with its content in the background, the inclusion of key words or phrases in the description of a resource, often also be taken into account in the ranking.
We should bear in mind those users at the forefront of the search engines quickly learn to focus their searches. For the amount of data that could shed a single keyword, have learned to do these combinations that will lead to more refined results. So we must take into account keywords that people use to get to our site, this can be done through an analysis of server logs, programs such as wastes, and processed by default this type of information.
The enrichment of the content through links to other sites has a double advantage, on the one hand we present the user with information that raises the value of the resource and on the other hand increases our credibility, it will make other sites and cited this to us turn that we have achieved a better ranking in search engines, since they measure the popularity of a site based on links to other Web sites make them. It’s a virtuous circle in which you should enter.
Code Quality
Using HTML according to the standards facilitates the work of spiders, which are robots that roam the network indexing information because they are programmed to handle within a code ideal as the specifications say that it has to be.
By building a web page we must bear in mind that your well our human users do not generally tap into the tangle of code that we are behind, bots tend to walk these paths for information to index. If when coding web pages we are not careful, and left without closing tags, broken links, javascript code in abundance or with scheduling conflicts, the robots will see their work complicated and in some cases to cease aside our site.
In planning an appeal must be careful not to use images to represent information that is important to understand the appeal, as titles, subtitles, for the importance it gives you a search engine to an attribute h1 in contrast to the image of an ALT others are saying that is used to be, must be clear and descriptive.
Navigation Quality
Apart from giving importance to the code and content of our web pages, we must also devote some of our attention to the navigation of the site, if this is intricate, with dead ends without a return smoothly, not only will impact negatively on the experience of the visit of our users, but also complicate the positioning within the major search engines.
A site map clearly and completely, without becoming too complex to understand is a great option, so our users may have to face a web design chennai general idea of what they are offering.
Google is premiering on the market a new tool: Google Sitemaps with which allows us to interact with their systems of indexing. The procedure would be as follows: we place on our site, an XML file with a particular format agreed with Google, which contains some information on the web page of our site (URL, last update, refresh rates, priority.) And referenced from Google, Which is responsible for indexing Web pages that are listed in the file and set a timeframe for the update frequency of it.
Accessibility
Accessibility also influences the ranking of our site in search engines, because they also need to clear structures and Meta information that enables users to access through myriad devices to information a site. The titles clear, well labeled, using a hierarchy semantics, information and multimedia alternative images that make a site more accessible but it is most common.
What about the sites in flash
Most of the robots that travel the network in search of Web pages respond to structures of web pages, so it is impossible to fathom in a flash object, as well as a screen reader can not access your information to transmit it to a User blind, neither of the spider can Google. This means that search engines privileged web pages of text before the eye-catching multimedia animations that are maintained so well with the eye of the novice user.
Other things to keep in mind
Having a domain increases our chances, and also the URLs within our sites are readable by both humans and robots, bonus points will join, look at these two examples and draw their conclusions on which of these URLs can be better rank:
http://www.interacciones.com.ar/tagging-folksonomies-y-tags-clouds
http://designforum.aiga.org/content.cfm?ContentAlias=_getfullarticle&aid=1345223
The Web pages that have simple URLs have better rankings in a search engine that those with complex URLs, typically the heritage of simple URLs are static pages, as opposed to dynamic Web pages often include parameters (for example with “?” “=” “@”).
The offer of different formats of information also helps us to give our users the ability to get news via RSS this will increase visits to the site, helping us in our virtual escalation.
In short, every time we have to have more things in mind to improve our sites, according to Peter Moville, a precursor to this latest move, and author of Ambient Find ability, we should pay more attention to this quality, as the worst mistake of usability you can happen is that users do not find your site, but in this sense is not clear that it is a part of usability, but rather that the preceding Find ability usability, in this sense says:
You can not use what you can not find by Web Design India
