Category Archives: Webdesign

How Do You Know if Your Web Site is Good for Your Company?

Posted on October 9, 2010 by arra| Leave a comment

How do you know if your web site is good for your company?
By first answering the question: “Why do you have a web site?”

If you are in business today you do need a web site. It may be only to provide a “lookup” presence – equivalent to a (nearly obsolete) phone book listing. But there is no longer any doubt that without a web site you have no credibility as a current, active, enterprise. At a minimum, you need a one page web site that provides contact information and a summary of what you do or sell.

Where you go from there, in terms of web site development, depends on the rest of your answer to the question: “Why do you have a web site?”.

A few of the most common reasons are:

To generate leads.
To get sales.
To save on printing costs.
To provide customer support.
To reduce nuisance phone calls.
To qualify leads.
To provide/establish credentials.
To educate.
To satisfy your ego.

Leads
If generating leads is the top priority for your web site then Search Engine Optimization has to be your #1 overriding factor when designing the web site and creating the content. You cannot get leads from a web site that gets no traffic, no matter how beautiful the design or how perfect your grammar.

Sales
Contrary to first impressions this is not the same as, or even a necessary follow on, to leads. Many companies will never be able to make a sale directly from their web site. Some products or services just do not lend themselves to a “self service” model. By the same token, you may not need to generate leads with this web site – even though you are making sales. You may be generating your leads in another way and just handling the sales transactions online.

If you are selling on your web site, then you must concentrate on making that experience the best it can be for your visitor. Every page, the design, the function, and all of the content is there solely to assist in the sale.

Saving on Printing
Catalogues, brochures, portfolios, instruction sheets, etc., can be very costly to print and to distribute. They also have the annoying habit of being out of date the instant they are printed. Your main reason for a web site may be to save time and money by providing materials (that would have otherwise been printed) to your visitors. If this is your priority then the organization of your web site and the ease of finding and printing off the materials will be most important.

Customer Support
This can be as simple as providing driving instructions and business hours to your place of business, and as complicated as a fully automated help desk. Providing (at least some) service to your clients 24/7, is a task that your web site can do at very little cost when compared to hiring people to be available around the clock. To be effective you need to put yourself in your client’s shoes and ask yourself what are they going to want – that you can provide easily – on your web site? Better yet – ask your clients!

Reducing Nuisances
Providing customer support on-line (as above) can help reduce the number of calls your staff many need to field. But it may be that your company is strictly wholesale – and you currently get a lot of unwanted phone calls or emails from the public. If done correctly your web site could identify you more strongly as wholesales only – or better yet direct your nuisance leads to a company that wants them! You may even be able to work out a referral deal for the leads you send their way.

Qualify Leads
Perhaps your challenge is not too few leads but too many leads that go nowhere. Your web site could be put to work qualifying your leads for you. A questionnaire, a test, or a “referred by” form could be used to your advantage. Or some well written text that describes what you do not do – or who you do not serve will satisfy this requirement.

Provide/Establish Credentials
Many service oriented companies and professionals live or die based on their credentials. Often these credentials are complicated and lengthy and need to be added to, or updated frequently. A web site is the ideal place to expound (ad nauseaum if need be) on your experience, training, affiliations, certifications, memberships, published work, samples, past projects, research, etc.

Educate
It may be that providing information is your best bet to business success (at Back2Front we sure think so). Or maybe you are an educator by trade and providing some for free is your best way to sell more for a fee. Either way, a web site based on education will likely grow over time, and could end up being a very large web site – so plan for this in advance. Consistency in style, naming, and presentation, as well as a good navigation system will be necessary for success in this type of web site.

Satisfy Your Ego
I put ego on the list because its better to acknowledge and prioritize it than to pretend it doesn’t exist. Let’s face it, if you are the owner of the company, it is your baby and you are justifiably proud of it! Your company is a reflection of you, and your web site is a reflection of your company. So of course you want it to be impressive, beautiful, unique… as awesome as you are! OK, feel better now? Just prioritize the needs of your ego appropriately with your other goals and make sure your ego does not get in the way of the success of your web site. For example: if lead generation was your highest priority – then you would decide not to include that impressive, animated, flash, intro-page that prevents the search engines from indexing your site properly, no matter how much your ego wanted it.

There is usually more than one reason for having a web site, and therefore the web site may have to satisfy more than one set of requirements. Identifying your reasons and then placing them in order of importance will help you prioritize when resolving conflicts between requirements.

Knowing why you have a web site in the first place will go a long way to helping you decide what kind of web site you need, or whether or not the web site you already have is good for your business.

For more information visit: www.back2front.ca

By Candace Carter, Back2Front – The Web Site People, 2009

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Marketing in a Troubled Economy: Why You Should Focus on the Web

Posted on October 9, 2010 by arra| Leave a comment

In rough economic times, businesses are looking for innovative ways to slash their budget without stifling forward momentum. In this article, I hope to make a compelling argument to suggest that now is the time to reevaluate and redevelop your web presence, and that marketing via the web is the most cost effective way to stay on budget while maintaining growth.

Cutting the Budget

Well, you’ve probably noticed that the economy has hit a bit of a rough spot. Companies are being forced to close their doors or lay off large parts of their workforce, and consumers are hesitant to spend any money on non-essentials. As a result, executives are focusing on their bottom line, and rightfully so.

It seems that, in many cases, one of the first departments to suffer massive cuts is the marketing team. Whether the company has an in-house marketing department or subcontracts to a separate firm, marketing has a way of ending up on the chopping block when it comes time to cut costs. While a strategy that involves slashing the marketing budget may be necessary in the short term, it can be detrimental to the long term viability of the company. An alternative, cost-effective plan for marketing and brand development needs to be implemented. This is where your web presence should come into play.

When compared to television, print ads, or other traditional PR and marketing efforts, the web not only offers the most exposure per dollar*, but it also lends itself to a level of customization and reporting that is simply unrivaled. Not only can you specifically target key demographics by geographic location, age, and interests, you can also fine tune your daily, weekly, and monthly ad budget as you see fit. Additionally, ad networks such as Google Adsense ensure that you only pay when a user actually clicks on your ad. Finally, you can report in realtime on how different ads are performing in terms of actual generated traffic, rather than simply releasing your ad campaign into the wild and never hearing from it again.

That being said, the key to a web presence development campaign doesn’t lie exclusively in online advertising. The goal is to install a sense of brand awareness in your potential customers, and recent innovations in web technology (“web 2.0″) have generated a slew of new, creative, and cost effective ways to meet that goal.

*originally I had outlined a real-numbers scenario of advertising in the NY Times website vs. print edition, but the article got too bogged down in numbers and started to run a bit off topic. I will provide the information if requested, or in another article.

Web Site vs. Web Presence

Typically, I tend to speak about a company’s “web presence” instead of their “web site”. The reason for this change in terminology is the following: simply having a website no longer affords you a competitive edge in your market – everyone has a website, and yours probably isn’t very special. In fact, it’s probably little more than an online business card or, at best, a brochure. And while the “business card” type of site worked well five or eight years ago, it is, to put it mildly, a suboptimal way of delivering your online presence in 2009.

The “web 2.0″ explosion of innovative, intuitive, and engaging websites marked a shift in the way people use the web, and how they view websites. Visitors have come to fundamentally expect clean, professional design, engaging content, and multimedia capabilities (especially video). Blogs, RSS feeds, and aggregate news and press release sites have made fresh, even up-to-the minute content the de facto standard across the Internet. Do you have a news section on your website? When is the last entry from? It’s 2009: stagnant content just doesn’t cut it anymore. And if your competitors have already caught on to the changing Internet, where does that leave you?

Before I outline solutions for these web presence woes, I’d like to briefly outline how companies have gotten into the habit of unknowingly stifling their web presence, and why it continues to happen.

An Antiquated Development Cycle

An all too common way of having a website developed is to find a web design firm, give them a general outline of what you want on the site, and have them provide a design idea. Quite often, the initial design is the final design, or is a very close approximation thereof. You provide some content, they build the site, and it launches.

What’s wrong with this picture?

For starters, the people who have developed your company brand (generally your marketing department/firm) had little involvement in what went on to deploy the site.  Oftentimes, the marketing team is involved in the periphery of the site development, but most of the decision making is ultimately done by the web design company – a company that most likely has only a passing understanding of your brand.

Second, what about this whole web 2.0 thing? Maybe you’ve heard about it, but don’t really have a grasp on what it means. Some people use “Web 2.0″ as an empty buzzword, but the fact of the matter is that whatever you call it, the Internet is a different entity than it was as recently as 1 or 2 years ago. Visitors expect engaging content. They expect multimedia, and they expect an opportunity to interact.

Finally, your web design company may have touched on SEO, or search engine optimization. Maybe they asked you for a few keywords for the meta tags to help your Google ranking, but it didn’t go much further than that. Now, there is crossover between SEO and site development, but ultimately SEO is an entirely separate process, and needs to be budgeted for and managed accordingly.

Bringing your Brand to the Web

The first thing to do when redeveloping your web presence is to put your marketing department (or outside marketing/branding firm) in the driver’s seat. Your web developers should take direction directly from the people who know your brand the best, and should work symbiotically to deliver something unique to your company, packed with engaging content and stable, robust functionality. When someone visits your website, you have an immediate opportunity to make an impression. All too often, companies view their own website from the perspective of someone who already knows who they are and what they do. However, what you really want is for your website to act not only as an informational resource, but as a marketing tool and a direct line from you to your potential customers.

Now, what about web 2.0? One of the flagship changes during the web 2.0 shift was the introduction of social & professional networking via sites like Facebook, LinkedIn, or Youtube. Even if none of those sites are a good fit your specific marketing campaign or business model, the concepts and opportunities introduced by the new “You”-oriented web are an essential part of modern brand development, and you need to use them to your advantage. Additionally, aggregate news and article sites such as Digg and  Reddit provide the realtime heartbeat of the web. These are the sites that keep the world up to date, and provide a direct line to the masses. Digg will receive half a million unique page views today, and you can rest assured that this article will be posted (for free no less). Where did you post your last press release?

Finally, let’s talk search engine optimization, or SEO. I previously posted an article that offered an introduction to SEO, which you can read elsewhere on the site. In a nutshell, SEO is the process of making sure that your site appears high in the list of search results for specific keywords or phrases. I outlined the process in the other article, so here I would like to discuss another part of optimization that’s not necessarily “search engine” optimization, but is nevertheless an integral part of maintaining a healthy conversion rate.

The optimization I’m talking of can be referred to as site optimization, goal funneling, or conversion optimization. Either way, the idea is simple: whenever someone – anyone – visits your site, you have an ideal goal in mind as far as what you’d like them to do. For an online store, the goal is the sale of a product. For companies who don’t sell goods or services directly online, the goal may not be so cut and dry, but it can just as easily be identified and monetized. Despite the fact that the definition of a “conversion” may not simply be the sale of a product for many websites, we can still direct our visitors toward an end goal, assign monetary worth to actions on the site that direct them toward that goal, and ultimately report on the actual value of the company’s web presence in dollars and cents. For example, it may be the case that someone filling out a contact form to speak with a sales representative is your ideal endpoint for a site visit. You need to first make sure that your website is tailored so that people are properly directed (or “funneled”) into the end goal, then assign a value – again in dollars and cents – of what the sales lead is worth to you. At the end of the month, you can generate a report that will tell you what your web presence has done for your bottom line.

How does this relate to my current budget problems?

The processes I outlined above aren’t free, and can actually become quite expensive depending on the extent of the project. However, it is difficult to make a case for other avenues of marketing and brand development being more cost effective than web presence redevelopment. People are spending more time on the web than any other medium – IBM reported that 19% of Americans spend 6+ hours per day on the web, with only 9% spending that much time watching television. We are a Google culture. People go to Google first – not second or third – when they’re in need of a product or service. Search Engine Watch is currently reporting that Google performs 91 million searches per day. How many of those are for a service your company could be providing?

The economy will eventually get better, and when the dust settles, you don’t want to rub your eyes only to realize that economic panic has stifled your company’s growth beyond repair. Balance is the key – spending enough to keep forward momentum without breaking the bank – and the web is your ticket to finding that balance.

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Quick Web Site Design

Posted on October 8, 2010 by arra| Leave a comment

Be it any type of designing, design means a creation, fashioning, execution, or construction according to plan. A plan to execute another plan and it also means the result of that plan. Thus it is very essential that these plans and designing follow their own principles and consist of their own elements.

A leading web site design company in Delhi is rich in innovative designing matching client requirements with essence of knowledge, experience and talent in such a manner that allow us to produce eye catching cutting edge web pages in web designing. Web design companies Delhi create web designing service standing on the core foundations of passion, creativity and vision. A professional web design company in Delhi is fully dedicated to applying diverse talents to produce astonishing imagery, meaningful content and user-friendly ecommerce applications and user friendly web designing.

Making money through web site designing is very much possible. Lots of people make money through web site designing. Not only the web designers earn through the ever increasing demand of web site designing, they can also earn through the uniqueness of their ideas. While designing a web site you need to know the exact requirements. A web site needed by a doctor will be definitely different than a web site which offers you sports guidance and training books.

Make sure that the web designing company equips your website with all the attractions for the customers and makes the site easily accessible to them. Usually, basic services offered in designing of a website are ensured in place. For instance, flash technology in these days has become integral part of a dynamic web. Almost all the sites now have flash incorporated in place of statistic banners to attract more customers to your sites. The company must design a website that is well equipped with shopping cart software, credit card processing and a merchant account in order to make shopping of your products smoother for the customers through your site.

Developed countries from all over the world are resorting to outsource web services that guarantee better service and price. It is the skilled workforce that makes a difference to this booming industry. There are numerous outsourcing companies available online that claims to offer state of the art web services at very nominal prices. But before hiring web designing or development company it is advisable to conduct research and refer to the past testimonials of satisfied customers.

There are many steps involved if you want to design a very proper web site. If you want to have a perfect web site which suits your purpose, you need to be really careful about its design. First of all you need to know the target market exactly. You need to know the needs of your business online. The use of web site if clear to the web designer, there are better chances of designing an effective web site. Incorporate state of the art technology in your web site. Taking all these steps will help you in designing a web site which will be helpful in expanding your business. These keys can guide you towards a successful web design.

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Professional Web Designers in India

Posted on October 8, 2010 by arra| Leave a comment

If you are looking for service providers in web design India OR web development Delhi then we can help you create a professional online presence. We offer custom software development services in India at very affordable prices. We also offer dynamic web development services to clients across the globe.

RG InfoTech is a Web Design Company India providing all kind of Website Design Services including Custom Website Design, Professional Website Design created by Professional Web Designers in India and we have proven our mark among the Offshore Web Design Companies for providing best Web Design Services.
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Offshore Outsourcing has always been the key business strength at RG InfoTech. We provide diversified offshore services like offshore web designing, offshore SEO, offshore web development and many more through a dedicated team of professional web designers, programmers and web promotion experts straight outsourced from the capital hub of India. For help visit: www.29-web-design-tricks.com For years, we have established a reputation as a reliable .NET offshore partner, an offshore outsourcing company that offers exceptional performance and value in all of its offshore services. …More about Offshore Outsourcing

RG InfoTech is a leading provider for software development services in India. We have achieved a prominent position of an expert Offshore Software Development Company. Our goal is to deliver premium quality custom software development services and products while giving unmatched value to our customers at an affordable cost. The services offered are custom software development, software applications, offshore software development and web based software services.

We are a professional web development company based in India. We offer a wide range of custom web development services to reach the targeted audience to enhance and compliment their business needs. As a renowned website development company, our vast clientele has spread all across the globe. Our company develops custom Web site applications across a wide range of technology platforms to ensure successful implementation of your business strategies. The services include custom website development, ecommerce websites, web application development, offshore web development.

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Make the Web Site to Advertise Your Business

Posted on October 8, 2010 by arra| Leave a comment

Besides much known ways of advertising yourself, your products or services, like brochures, pamphlets or advertisements, internet market has become a widely used in a whole world. It shows like an easiest way to become available to a large number of people. Your success in advertising your business depends from the quality of your web site. More quality for your web site means that it is more probably that a more people will see your web site.

Advertising through your own site can be delicate, depending on what image it sends to your global audience. One web site can easily break or increase your business so try to send a web site image which tells that you are a professional.

It is very important to appoint a balance between the design of the web site and its content. In this way you will have very profitable web site, your targeting audience is going to be very satisfied. The aim of web design is that web site’s appearance be very pleasant for seeing, and its structure to be easy to navigate through. The content explains the web site and it should reply to its subject.

One of the first things that must be done with the content is to divide it into the potential categories and than to classify it by the scale of the importance. In this way the structure of your web site won’t look clumsy with putting too many facts and pictures and that is why it is necessary to have a structure of web site like this.

The next crucial thing is the web site navigation. It is very important to make your web site navigate in an easy way because your visitors will appreciate it a lot. Not loosing their patient and have them to stay is your the most important guideline while making the web site. Your visitor will stay much longer to browse through the web site you have made if you afford them an easy navigation and fast down loads. Try not to put too many images, especially avoid some that are out of the web site content because these things make your web site navigate more slowly.

And what is about the design of the web site? Consider that as the most relevant part of your web site. It is recommended to always have it in some sort of balance. Design of the web site must reply to the products you are selling or to the services you are offering. Images that don’t describe the purpose of your web site are totally unwanted because that won’t make your business increase and that is for sure. Besides the images that will make your downloads slowly, inharmonious colours will also make your web site worse.

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Web Site With Yahoo Small Business

Posted on October 8, 2010 by arra| Leave a comment

Your web site makes a statement about who you are. If you\’re like most business owners, you want that statement to be, \”We\’re a thriving, growing business.\” And if you\’re like most business owners, you don\’t want to spend a lot of money hiring a web designer. Yahoo Web Design Tools can help you create the Yahoo Web Site you want, easily and quickly. When you host your web, you get a free domain and Yahoo Design Tools.
Web design does not have to be either expensive or difficult. Even if you know nothing about web design or HTML, you can create an excellent web site. When you use Yahoo Small Business Web Hosting, you\’ll build your own web site from scratch. Yahoo Small Business web hosting offers a checklist that walks you through the entire process of building your Yahoo web site, from scratch. Build your site right on your Yahoo web hosting account, and you\’re ready to go.
With the design tools from Yahoo Small Business, fore visit to:-www.thedesignbuild.com you can choose a professionally designed template for your Yahoo web site, and customize the template you choose. In fact, when you set up your Yahoo web site, you may find the perfect template for your type of business. For example, Yahoo Small Business web hosting has templates created especially for law firms. Whether you use a Yahoo web hosting design template as-is, or customize it to fit your needs, your Yahoo Small Business web site will make the statement that your business is ready to serve your customers.
When you set up your Yahoo web site, you can add forms without knowing any HTML, include driving directions and maps to help your customers find you easily, and customize your web site with as many pages as you need. With Yahoo Hosting, you\’ll have unlimited web hosting, so you can create as many web pages as you need, store audio and video files, and have up to 1,000 email accounts and unlimited email storage to keep track of communications with your customers.
When it comes to web design, most designers say that from good, fast and cheap, you can choose two. When you choose Yahoo web hosting and YSB design tools, you don\’t have to choose. You\’ll get a great design, more visit to:-www.my-early-days-on-the-net.com
 set it up yourself in no time at all, and get the design tools free with your web site from Yahoo.
Yahoo Hosting is your perfect choice for creating your web site quickly, easily and without learning a complicated programming language or going to design school. Your unlimited Yahoo web hosting lets you communicate with your customers, make a great first impression on your customers, and keep your web site up and running. YSB is your partner in running an online business that gets results.
When it comes to creating a web site that speaks for your business, Yahoo Web Hosting gives you the design tools, the unlimited storage and bandwidth, and the support you need to excel.

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Web 2.0 Basics

Posted on October 7, 2010 by arra| Leave a comment

Web 2.0 drastically changed and enhanced the World Wide Web technology in terms of how people collaborate, making information much easier to share, making web design and publishing easier, and simplifying other web functionalities. It brought about a new internet revolution that led to a new and improved way of developing internet based communities and the group’s hosted services. Web 2.0 made it significantly easier for groups to come together in creating and maintaining social networking websites, wiki’s, blogs, folksonomies, and video sharing websites. The term Web 2.0 co notates new and updated version of the World Wide Web, it is so for end users like web developers and bloggers, but not in technical stipulations.

Web 2.0 enables users to do a lot more than just view and retrieve information. Before Web 2.0, traditional websites limited visitor access to just viewing a page where only the website owner can make changes and modifications to his site. With Web 2.0 today, other users that were previously only classified as viewers, are now able to apply changes and add to the contents of the website, depending on the level of access that the site may allow. Data build on Web 1.0 facilities can be used on the Web 2.0 site via the browser. Software applications and user friendly interface based on OpenLaszlo, Ajax, Flex, and other media rich platforms are featured on Web 2.0 sites.

Web 2.0 is continuously evolving and improving technology infrastructures of content syndication, server software, messaging procedures, browser plug-ins and extensions, and numerous other client applications. Web 2.0 sites have various complementary methods of storing information, content creation, and content distribution that is far more easy and simple than in the previous Web 1.0 platform.

A number of the fundamental features or techniques that Web 2.0 sites include are as follows:
1. Cascading Style Sheets otherwise known as CSS – for better presentation and separation of content
2. Folksonomies – for collaborating in social classification, social tagging, and social indexing
3. Microformats – for expanding pages with supplementary semantics
4. REST or XML – for JSON-based APIs
5. Rich Internet application techniques – like Ajax, Flex, or Flash based
6. Semantically valid XHTML and HTML
7. Aggregation, Syndication and notification of data – for RSS and Atom feeds
8. Content merging, mashups, client and server side
9. Web blog publishing tools
10. Wiki and forum software – to support and encourage user generated content
11. Social networking – for linking users to other users and user-generated content to users

Although many if not most Web 2.0 sites utilize AJAX or DHTML effects, it is not a requirement for a site to function, but it would definitely improve functions on Web 2.0 websites. Web 2.0 does not also refer to visual design elements that are commonly seen on well known Web 2.0 sites, like drop shadows or non pointed corners. The correlation was most likely brought about by designer preference that was popularized around the same time of the rapid success of the new platform known as the Web 2.0 explosion.

Web Design Bangalore is one of the leading companies in the field of web design and development based in Bangalore, India. Visit www.WebDesign-Bangalore.com for web design and development, search engine optimization and internet marketing services.

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