Sam Lawrence lit a fire under which tell of Social Media and PR today, a story or not, his public relations agency of record should blog working with Jive Software.
Jeremiah Owyang, Chris Brogan, Strumpette and discussed many others on Twitter (my favorite place to hear and membership surprising and insightful discussions).
Sam title says it all: “I have our new PR Agency of us want to blog, but they do not want.”
He is certainly no stranger to corporate blogging. Jive’s blog is full of community spirit, information and ideas.
Lawrence continued: “Before we hired, I told them that I thought it would be nice if you blogged about their experiences working on our business. They told me it was a bad idea. I told them I would not stop asking. “
The agency says that:
You will not believe anything that might harm relations with the press or with clients, PR agency should be invisible You do not have to say clearly who the target reader would
The only way we are clear. . . his agency are not valid, nor the agency is alone in his thinking.
Lorenzo wants his agency because he believes that blogs have to share a lot of interesting insights. His sense is that their real challenge is not too different from most companies: they are not sure how to just open the kimono.
To say the least, Sam has just called her out. A perfect first answer might be: “Why do not you want to blog to work with Jive Software”, even if their place is the first and last blog.
I find this discussion very interesting because usually in these days, is the opposite. Agencies are starting to blog begging customers as a way of listening, hugging and talking to customers.
After much research and personal experience, I have a real, useful, blogs humanized, combined with the art of maintaining and developing relationships real relationships form the perception to create better customer service, and also enhance brand loyalty, reach and response .
This discussion is important and symbolic for many reasons.
First, not everyone should or blog.
Some people just do not have anything interesting to say and that’s good. Not everyone needs to get a book, skydiving, karaoke singing writing or both.
Yes, that openness and transparency “are the new black.” But do not take it at face value. Think before.
Open Contrary to popular belief, sometimes it is you can damage your brand. It is just a simple reflection and remind them that we are all for public interpretation and response to open. Social media is a powerful medium and can not be underestimated, taken for granted, or only used because it is the new hot trend.
The simple and should especially not be answered Sam, or agency or any agency or company blog is “it depends”.
Yes, depending on your guests. Depends on whom you want to achieve and why. It depends on where your customers go for information. Depends on whether it will benefit your community.
Instead of that, his agency blog, the real question is for Sam to ask, “Will blogging about the experience of working with us to enrich and expand or decrease and to distract the community Jive …”
Applications for agency Jive have to ask: “Will blogging about this report or other benefit to existing or potential customers? We will give away or our thought leadership ideas that we are in a position in writing in an authentic and not like most people, PR ? this blog to help or harm, relationships with the media, analysts and bloggers? “
The thought process on this valuable insight to help that only allows companies a roadmap and the relevant specifications of the contents, readers, the format and approach set to produce. I think I should say that this process decides a must before any business, blog, or are easy to blog blog (blah blah blah blah) – which is never a good idea in the business world.
This discussion also shows another interesting point and useful. Not more traditional PR agencies understand the dynamics of the blogosphere, let alone the task of creating and maintaining a blog?
The answer is profoundly, “No!”
And “the source of the growing undercurrent of professional bloggers and people who flogged publicly to insult people and complain openly PR industry blog. There is a reason why so much attention and even the fear collect sh! T PR professionals.
Blogging and social media about the profound changes and has the power to generate tremendous attention, if you like it or not.
Traditional PR was not ready, something that can not control the fight. It is this fear that PR begin to learn and intimidates many scrambling away from blogging. The industry is learning, as if through a baptism of fire, you can not have the same approach to mechanical work with the way in which bloggers with journalists and analysts for many years. It simply can not buy only the intellectual capital of those who get to adapt immediately. It requires a review of architecture and reconstruction of public relations, with a focus on “relationships”.
At the same time, most of the writing, was that PR controlled by slogans, exaggerations and “news” or defined by ghost writing articles and citations, forced instead defines dishonest claims made in the mouth of the leader and spokesman.
Although he has worked for years in order to generate reasonable success, whether you like it or not, the democratization of content creates a new playing field.
The industry has a lot to learn before you start pressing your content through social channels today. Some get it, others not. Others learn. The point is that everyone can contribute and learn from this conversation, to implement the principles and lessons learned, our individual communications strategies.
The discussion on the process of exploration and discovery is forcing the development of PR for the best.
It is to be authentic and build trust.
Well, if Jive agency or all agencies should have a Customer Experience Blog, the answer is “it depends” is.
Here’s what others have to say about this topic:
Craig Cmehil, customer-Jive “As a customer of Jive or any product, I would really like to PR agency or a group that works with the company to improve, listen, improve, grow, etc.”
Darryl Siry, a marketing expert: “I think your clients / community might not care what you say, but because they do not care what would you say to your PR Agency? Would be a good sign that your PR Agency “gets” blogging when a blog was relevant and interesting for their own communities, but they always work together with you to the blog seems a waste of time and money and do nothing for you or your community. I agree with your agency, if it is their job well, be invisible. “
Marshall Kirkpatrick, one of my favorite bloggers: “I wonder if they are afraid, not for a good job making fun of it. I think many people believe PR has an interest in us very professional at all times and that is is not easy, with a new medium largely based on authenticity make. Especially when you are in PR. Some of my favorite people in PR, I swear. I do not really think everyone should blog, either. some people just aren ‘t good, and their best work would be done. “
I also got some answers on Twitter.
Brian is a principal of Future Works. And ‘co-founder of Social Media Club, a founding member of the media second 12:00 Working Groups, an employee of the Social Media Collective and ConversationalMedia. org
Solis, in concert with Geoff Livingston, published, “Now Is Gone” a new book that helps companies engage in social media. In addition, he published a series of eBooks on new PR blogger and relationships.
You will also find articles by Brian TalentZoo. com Web site at a large public relations.
