Stage 1 – Style over substance
The very first stage would be to design a site that the chief executive officer, vc’s, and ad agencies like to see. There are all kinds of “bells and whistles” within this design. An entire site might be a Flash animated site. Or there can be some beautiful JavaScript mouse over effects or drop-down menus in the design. It certainly is quite a design, but the message is apparent – style over substance.
Stage 2 – Designing for online visibility
In Stage 2, a realistic look at an ineffective web design starts to hit, usually around 3-6 months following the initial launch. A site will typically get rejected by many of the major directories, ‘t be indexed by the major search engines, or otherwise obtain the traffic or sales that were projected in line with the various types of marketing strategies used. Typically, that’s when companies decide that they’ll try to hire an expert internet marketer to advertise the site. Doorway page companies, in some way, shape or form, rear their ugly heads. Unfortunately, many site owners be seduced by a doorway page company’s pitch since the beautifully designed site couldn’t often be the issue with low site traffic. Yahoo may have rejected a website, or even the site has been listed in Yahoo and also the company cannot understand why they’ve no description next to their company name. However in not a way would many ad agencies or doorway page companies want to tell potential clients the reality — they simply did not design and write an effective web site — since it would mean losing a lot of money running a business
Stage 3 – Designing for the audience
By Stage 3, after spending an exorbitant amount of money on pretty web site designs and various marketing strategies, web site owners generally figure out that they did not design or write an effective Web site for their audience. Typically, site owners will bring in a usability expert to investigate potential problems and present various solutions. Bringing in the search engines marketing expert to assist with search-engine friendly web designs &templates early in the design phase can help to save a company a lot of money in online marketing costs.
Stage 4 – Site redesign
After careful usability and search engine visibility analyses, site owners finally come with an effective site. A website that is written, coded and designed for user friendliness and check engine visibility generally gets the most traffic and resulting sales because it was written, programmed, and created for clients.
Conclusion
Internet sites ought to always be designed with your target audience in your mind, not your very own preferences. Colours have meaning. Professional designers view the psychology of colour and the utilization of white space to best project the look your audience wishes to see. (For example, try not to make use of the colour red on the financial site.) Comprehending the products/services/information your target audience is trying to find is key to designing and maintaining an effective site. When you launch a website, you might have to make an informed guess as to what your audience wants.
Next, tools for example statistics of your website software and reporting from site searches tell you exactly what your visitors are searching for. Then content and marketing strategies could be adjusted accordingly. Unless the advanced technology clearly benefits clients, don’t use it in your site. In case your vc’s or CEO’s or lawyers like the site, ask if they are going to spend the thousands or millions of pounds to keep you running a business.
